Entries by Simon Galperin

A New Newsroom Metric: Reading People’s Minds

Okay, sort of. Newsrooms already try to read people’s minds but don’t have objective metrics for it. From the start of the editorial process (what does “the audience” want/need?) to the analysis of the results (why don’t they scroll to the bottom?), it’s a guessing game as to what users are thinking.

Finding a Community in a Haystack

This is a picture of the Balloon Saloon on a Tribeca-street corner in Lower Manhattan. Blocks away from the World Trade Center’s high-end retail mall, the Balloon Saloon specializes in serving a sliver of New York City’s population.