Mar-Tech Startup Raises € 3 million


Berlin / New York, 24th January 2018. Opinary, a tech startup that allows users to share their opinions in online content, has closed a €3 million funding round with operational VC Project A. Existing investors Global Founders Capital (GFC), Motu Ventures, and several business angels like Rolf Schrömgens (CEO, Trivago – NASDAQ: TRVG), have also participated in the round. Florian Heinemann, Founding Partner at Project A, joins Opinary’s board.


Opinary, which has offices in New York and Berlin, will use the capital to strengthen their presence in the United States by deepening their relations with publishers, brands, and agencies. The funding will also help develop the tools and technology further. With this new setup, Opinary aims to reach 100 million users per month, to provide them with a better understanding of the sentiment in key debates and empower them to share their voice in just one tap.


Pia Frey, co-founder and responsible for Opinary’s operations in the US: “Our vision is to give people, users, and consumers a voice in key debates and provide publishers and marketers an alternative to Facebook, in order to build and convert loyal audiences outside a closed network. This makes our technology even more relevant in the U.S. right now.”


Opinary’s technology enables users to share their opinions on key issues from within online content with just one click. Interactive tools such as the Speedometer and the Multiple Choice Tool provide users with an overview of different opinions while giving them a voice to participate in the debate. This helps publishers to engage, understand and monetize their audiences at scale and see how trends evolve.


In its German launch market, Opinary has become indispensable for publishers who want to listen to their communities and convert engagement into loyalty at record-breaking engagement rates. Advertisers and brands use Opinary to make themselves heard in a way that’s much less intrusive than traditional online ads. Opinary’s tools offer them a new digital marketing channel that empowers them to tell engaging stories, gather insightful first-party data, and reach pinpointed target audiences in premium environments. Brands like P&G, Mastercard and Toyota are already reaching 70 million users each month, telling their stories to relevant audiences in the right context.


Florian Heinemann, Founding Partner at Project A: “Brands and advertisers have to use the power of storytelling. Traditional forms of digital advertising are soon not only going to be technically blocked but also to be completely ignored by the audiences. Opinary offers an authentic, scalable and accurately fitting channel to reach an audience in a premium environment with engaging and valuable content.”


Opinary already partners with a large international network of publishers like NBC, The Times, The Guardian, The Independent, HuffPost, Spiegel Online and BILD. In Germany, more than 60 media companies use Opinary to boost their users’ value by converting them from passive one-time visitors into loyal and engaged communities in new and easy ways.


About Opinary


Opinary is a Berlin-based startup that has established a new way for users to share their opinions in online content. The startup was founded 2016 by the siblings Pia and Cornelius Frey and their Co-Founder Max Meran to help more than 70 million monthly users to share their view with a tap and understand opinion trends at a glance.

Opinary visualizes debates by creating highly engaging content for users. With their algorithm and semantic targeting, they guarantee a scalable integration of needed topics in all thematically relevant articles within large publisher networks in Germany, the UK, and the US. The platform offers users the opportunity to engage with interactive content that gives users a voice, helping publishers and brands reach, understand and convert their most valuable audiences.

Publishing partners – including global leaders like The Times, HuffPost, NBC etc., use Opinary to engage and monetize their audiences, while global brands like Toyota or Mastercard boost attention, create conversions and generate insights.

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Julia Kordes
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About Project A
Project A is the operational VC that provides its ventures with capital, an extensive network, and exclusive access to a wide range of operational expertise. The Berlin-based investor makes use of the €260m in assets under its management to back early-stage companies in the digital technology space. With its unique organisational structure featuring 100 operational experts, Project A offers its portfolio companies hands-on support in the areas of Software Engineering, Digital Marketing, Design, Communications, Business Intelligence, Sales and Recruiting. The portfolio includes companies such as Catawiki, WorldRemit, Tictail, Spryker, nu3, Wonderbly and ZenMate. You can find more information at and on the blog

Press Contact

Senior PR Manager
Konstanze Pflüger
0049 30 340 606 321