Opinary is prepared
A recent Hubspot survey found that only 36% of executives were up to date with the General Data Protection Regulation (GDPR) and 12% admitted it was the first time they had even heard of it. At Opinary, we were quite stunned by these numbers. If strengthening users’ rights isn’t motivation enough to handle data more conscientiously, companies should at least be concerned by the potential fine of 20 million euros.
Nevertheless, Opinary’s preparations are almost complete and we have made sure that our partners take the upcoming changes as seriously as we do.
At Opinary, we believe data protection is of utmost importance. That’s why we are embracing the implementation of the GDPR and started our preparations early. We are focusing on two main points:
All products or projects that rely on processing data should be designed to protect sensitive information.
Users gain rights they didn’t have before: the right to information and transparency as well as the right to have all personal data deleted on request.
At Opinary, we have always valued privacy and taken our role in data protection seriously. Our CTO emphasizes how our technology has set a trend by allowing powerful targeting without invading users’ privacy.
“The changes and the broadened public awareness in the wake of the GDPR indicate how our semantic technology is the right approach. To remain the best provider of semantic (adjusted to content of an article) targeting, we steadily invest in developing our technology even further.”
We are in constant communication with our partners and are tracking their preparation. We hope that the new regulations will have a far-reaching impact on how the industry handles data. We expect real progress when it comes to data protection and users’ rights and an eventual change in the industry’s approach to advertising. We fully support this regulation, thumbs up!
If you want to find new advertising solutions, like numerous other companies (e.g. Commerzbank, Ford, Pfizer), and change the way you advertise online, get in touch with us. Just send an email to firstname.lastname@example.org or: