Opinary nominated in two categories
Great news from London! Our campaign with fisherAppelt and Merck in the UK has been nominated for two categories at this year’s Digiday Media Awards Europe:
This category recognises the best survey and feedback platform that maximises user interactivity.
This category recognises the leading recommendation and native advertising platform that boosts ad revenue and higher engagement.
As part of their global content campaign, fischerAppelt and Merck partnered up with our platform to start a digital dialogue with Merck’s target group in the UK. The campaign communicates the fundamental restructuring of the science and technology company’s brand presence.
At Opinary, we wanted to enable Merck to engage in real and transparent dialogue with their target group by using our interactive tools and content network in the UK (e.g. The Independent, Evening Standard, Huffington Post). This is semantic targeting, interactive content, and native advertising at its best:
The Digiday Media Awards Europe acknowledge and honor companies working to modernise European media. A list of this year’s finalist was published today. The winners will be announced at the Digiday Awards Gala in London on May 31st. Cross your fingers for Opinary!
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