How DMG Media Ireland Turned Reader Engagement Into First-Party Data

Doug Farrell, Group Head of Digital Advertising Strategy, explains how DMG Ireland used Opinary to convert reader responses into First-Party Data, enabling precise audience targeting.

Learn how DMG turned content into conversations that uncover buyer intent.

The outcome? A 60% boost in CTRs, 80% higher Brand Engagement, and a 40% jump in CPMs — winning more pitches.