Privacy Policy


With this Privacy Policy we would like to inform you about how we process personal data and what information is collected when you use our services.

We are aware of the importance of the processing of personal data for the user and accordingly comply with all relevant legal requirements. The protection of your privacy is of utmost importance to us. Please read this entire document to fully understand our actions.

Contact and data protection officer

Opinary GmbH
Managing Director Cornelius Frey
Engeldamm 62-64
10179 Berlin

We have appointed a Privacy Officer to help us ensure and enforce our privacy policy:

Eprivacy GmbH represented by Prof. Dr. med. Christoph Bauer
Große Bleiche 21
20354 Hamburg
+49 40 609451 810


In this privacy policy, the following terms may appear, which are defined in more detail below.

advertisers An entity that buys advertising space or marketing services from Opinary GmbH.
computer Any device that provides access to digital content. Includes: desktop computers, laptops, tablets, cell phones or other connected devices.
editor (dashboard) Our CMS, with which opinary GmbH can design polls and configure them.
Personal data (PII) All information about personal and factual circumstances of a particular or identifiable person. This includes information and details such as your name, address or alternative postal address, telephone number or your e-mail address.
Publisher An entity that has permission and access to Opinary GmbH Service and uses it in accordance with our terms.
service Access and use of our polls, tools and Dashboard
Tool / Poll The digital polls that run on the site of a publisher through the embed codes provided by us.
User Any end user using our services.

How we receive information

We receive information (including possibly personal information) from different sources.

  • If you voluntarily provide us your personal details within our Services (for example by registering, using your Publisher Dashboard access or by subscribing to our newsletter)
  • If you visit the homepage or using our dashboard
  • From third party websites and services where our tools are embedded


Opinary GmbH offers a service that allows users to vote on editorial as well as sponsored polls. In this context, our service automatically stores a cookie on the user’s computer, which allows us to summarize voting results in a statistically meaningful way and to optimize our service and the information presented in the interests of the user. This cookie is based on a randomized online identifier.

The additional data collected will include the category of the content of the website visited, the type of Opinary Tools used, language of the content, browser, operating system, device type, location information, and whether you are voting or otherwise clicking or interacting with any content. This information is combined with the identifier to form a user profile. The user profile does not contain names, postal addresses, telephone numbers, e-mail addresses or similar personal data.

The data collected will be used, among other things, for the following purposes:

  • To generate relevant aggregates (without any reference to personal information) from our online polls, display them and make them available to our partners
  • To recommend products, services or other relevant polls
  • Improvement of our services
  • Protection against abuse
  • statistics

If you do not want your data to be used this way, you can contradict via our Opt Out function:

In addition, personal data will be collected by us only and only to the extent and for the purpose for which you provide us with the data, eg. in the context of a registration. Examples include marketing communications, any information requests from your side, or information we collect from you to enter into a business relationship.

Statistical information helps to understand trends and customer needs so that they can be utilised in new products and services as well as improving existing products and services. Opinary GmbH does not knowingly collect or store any information that enables us to determine the true identity of users, and we ensure that this will be impossible in the future, through regular auditing and encryption mechanisms.

Legal basis of data processing

Our legal basis for the collection and use of the personal data described in this Privacy Policy depends on the personal data concerned and the specific context in which we collect it.

Basically, the data processing takes place on the following legal bases:

  • With regard to data that you specify in forms, etc., with your consent, Art. 6 para. 1 lit. a) GDPR
  • In relation to the services you use to carry out a contract with you, Art. 6 (1) lit. b) GDPR
  • For the rest, in particular for statistical data and online identifiers, on the basis of legitimate interests of Opinary to optimise and finance its system, Art. 6 para. 1 lit. f) GDPR

Data security measurements

We have taken extensive technical and organizational measures to safeguard your information against possible risks, such as unauthorized access, unauthorized modification or dissemination, loss, destruction or misuse. You can contact us at if you want to have a more granular outline of our Technical Security Measurements and Strategy.

Actions include, but are not limited to, the safekeeping of your data in secure, firewall-protected, and through other means secured servers running at certified facilities. Strict internal guidelines determine who has access to and what volume of data within Opinary GmbH. In addition, it ensures that only Opinary GmbH employees have access to your personal information and we are constantly working to improve our security standards when appropriate new technologies become available.

In order to protect your personal data from unauthorized third-party access during transmission, we secure the data transmissions using SSL encryption if necessary. It is a standardized encryption method for online services, especially for the Web.

While we perform the steps outlined above to ensure that your data is safe in our system, data transmission over the Internet can not be guaranteed to be 100% secure. For that reason, we cannot guarantee the security of the information you provide to us. You do this at your own risk.

Your rights

  • You have the right to request information as to whether and which personal data we process through you. You also have the right to request the correction of your personal data or its completion.
  • In certain circumstances, you have the right to request that your personal information be deleted.
  • In certain circumstances, you have the right to request that the processing of your personal data be restricted.
  • You may withdraw your consent to the processing and use of your data in whole or in part at any time with future effect.
  • You have the right to receive your personal information in a standard, structured and machine-readable format.
  • If you have any questions, comments or complaints or requests for information in connection with our privacy policy and the processing of your personal data, you can contact our data protection officer in writing.
  • You also have the right to lodge a complaint with the relevant regulatory authority if you believe that the processing of your personal data violates the law.

You can contact us for questions about the above points at

We respond to any requests we receive from individuals wishing to exercise their privacy rights in accordance with applicable privacy laws.

Requirement or obligation to provide data

Unless specifically stated in the survey/poll, the provision of data is not required or mandatory.

Data transmission to third countries

Data may be transferred to third countries outside the European Union. This is done on the basis of legally provided contractual arrangements, which should ensure an adequate protection of your data.

All our communications are protected by the standard contractual clauses and data processing contracts of the European Commission, as provided for in the European Data Protection Act. You can see these documents on request.


Cookies are small files that your browser places on your device in a designated directory. These cookies can be used to determine, for example, whether you have visited a website before. Most browsers accept cookies automatically. However, you can set your browser so that no cookies are stored or an explicit consent is required before saving a cookie. In addition, you can delete previously set cookies at any time.

For more information about blocking cookies in your particular web browser, see .

Please note that disabling cookies may result in restrictions on the use of our website and services.

Depending on the service, we store the following cookies under the domains and *

Opinary Opt Out Cookie (“_op_optout”)

This cookie informs the Opinary service that a user opted out and thus no further data is processed or stored.

Opinary User Cookie (“u”, “fpd”)

This cookie contains a randomized identifier, by means of which Opinary GmbH can combine the surfing behavior of a user into a user profile.

Opinary Vote (“_opinary_vote”)

This cookie indicates whether a user has already voted on a specific poll.

Opinary Editor Authentication (“auth”)

This cookie is set only for users of our Dashboard and allows the user to identify themselves as authenticated. Without this cookie, a user of the Dashboard would have to log in before use or each step.

Google cookies (ie “_ga”, “_gat UA”, “__utma”, “__utmz”)

These cookies are set by our service provider Google Analytics and give the Opinary GmbH the opportunity to analyze the surfing behavior of users. Google’s privacy policy can be found here:

Sponsored Polls

Opinary works with partners, e.g. ad tracking companies, in order to help their brands partners to retarget potential clients or create twin data. We allow our brands partners to add cookie pixels for tracking and potentially further processing purposes. Opinary does not have any control on or stake in the processing of the data through their brand partners.

Through cookies, our brand partners can also connect data from sponsored polls (user ID, poll ID and answer given on that poll) with existing data that they already have about that user.

Our partners for tracking and potential partners include:

Partner Name
(Impressum – Link)
Opt-Out (gem. Art. 21 Abs. 2 DSGVO) Datenschutzerklärung
1plusX AG youronlinechoices Link
emetriq GmbH Opt-Out-Link Link
Eyeota Pte Ltd Opt-Out-Link Link
Google Inc. Opt-Out-Plugin Link
Facebook Inc. youronlinechoices Link
ORACLE Deutschland B.V. & Co. KG youronlinechoices Link
Publicis Media GmbH Opt-Out-Link Link
Semasio GmbH Opt-Out-Site Link
The ADEX GmbH Opt-Out-Link Link
Flashtalking Opt-Out Link
Meetrics Opt-Out Link
AdClear Opt-Out Link
The Trade Desk Opt-Out Link
adform Opt-Out Link
Criteo Opt-Out Link
IAS Opt-Out Link
Sizmek Opt-Out Link
Outbrain Amplify Opt-Out Link
Adition Opt-Out Link
Rubicon Opt-Out Link
YieldLab Opt-Out Link
Teads Opt-Out Link
PubMatic Opt-Out Link
Adobe Audience Manager Opt-Out Link
ADITION technologies AG Opt-Out Link
Doubleverify Opt-Out Link
AdRoll Roundtrip Opt-Out Link
Open X Opt-Out Link
Taboola Opt-Out Link
Quantcast Opt-Out Link
Smart AdServer Opt-Out Link

Setting our Opinary Opt-out cookie does not impact the functionalities of our partners’ cookies.

Usage-related advertising

The advertising displayed in the services of the Opinary GmbH is partially optimized for you by the anonymous collection and processing of your usage behavior, so that you get advertisement tailored to your interests. For this purpose, a cookie is stored on your computer. Behavioral targeting and retargeting are operated by third parties who also advertise websites of other providers. These third-party companies then create their own usage profiles by means of cookies and use their respective targeting systems to select the collected data for the purpose of user-friendly advertising.

In addition to the usual methods of opting-out and blocking cookies via the browser, you also have the option of deactivating cookies with regard to usage-based advertising: the preference manager of the BVDW, , as well as the preference management of YourOnlineChoices,

Web analytics

Like almost every website operator, we use tracking software analysis tools to determine the frequency and number of users on our website.

In order to optimize this website and our services, we use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses cookies, text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including your IP address) will be transmitted to a Google server in the USA and stored there. However, if you enable IP anonymization on this website, your Google IP address will be truncated beforehand within Member States of the European Union or in other signatory states to the EEA Agreement. Only in exceptional cases is the full IP address transferred to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity for the website operator and to provide further services associated with the use of the website and the Internet to the website operator.

The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all the functions of this website and our tools and services to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link:

For more information, please visit or (general information about Google Analytics and data protection). We would like to point out that on this website Google Analytics has been extended by the code “gat._anonymizeIp();” in order to guarantee an anonymous capture of IP addresses (so-called IP masking).

We use Google AdWords Remarketing to advertise Opinary across the Internet. AdWords remarketing will display relevant ads tailored to you based on what parts of the Opinary website you have viewed by placing a cookie on your machine. This cookie does not in anyway identify you or give access to your computer. The cookie is used to say “This person visited this page, so show them ads relating to that page.” Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.

If you do not wish to participate in our Google AdWords Remarketing, you can opt out by visiting Google’s Ads Preferences Manager

You can also opt out of any third-party vendor’s use of cookies by visiting


Every time you access our Internet pages, usage data is transmitted through the respective Internet browser and stored in log files, the so-called server log files. The records stored in this case contain the following data:

  • Domain from which the user accesses the website
  • Date and time of retrieval
  • IP address of the accessing computer
  • Website (s) that the user visits as part of the offer
  • Transmitted amount of data, browser type and version
  • Operating system used Name of the Internet service provider
  • Message if the retrieval was successful

These logfile records are evaluated anonymously to improve the offering and make it more user-friendly, to find and fix bugs, and to control server load.

Data sources

Unless otherwise stated, we will receive the information from you (including the equipment you use).

Storage time

We store your data,

  • if you have consented to the processing at most until you revoke your consent
  • if we need the data to execute a contract, at most as long as the contractual relationship with you or statutory retention periods are in effect,
  • if we use the data on the basis of a legitimate interest, at most as long as your interest in deletion or anonymization does not prevail. All personally identifiable information (PII) information that we collect from you will be processed after a period of one year in such a way that the personal connection to an original person can no longer be established.

Links to the websites of third parties

Opinary may refer to the website of third parties that provide useful information / services. All information that the user makes available on the linked pages is passed on directly to these third-party providers and is subject to the privacy policy of the respective provider. Opinary is not responsible for the content or privacy practices of websites it links to. Links from Opinary’s Service to third parties or other websites are provided for the convenience of the user. You should consult the privacy policies of each website before providing them with personal information.

Social networks


Facebook is operated by Facebook Inc. of 1601 S. California Ave, Palo Alto, CA 94304, USA and is available at These individual social plugins are identified by one of the Facebook logos or with the addition “Facebook Social Plugin”. A list of the appearance and functions of each plugin can be found here: developers. When you access a page of our website that contains such a social plugin, the browser you are using will establish a direct connection to Facebook’s servers. The content of the social plugin is sent directly from Facebook to your browser and integrated into the website by your browser. We have no control over the amount of data that Facebook collects using the social plugins, and therefore we would like to inform you about this to the best of our knowledge: Due to the inclusion of the social plugins, Facebook will be informed that you have visited the corresponding page of our website, even if you are not registered as a Facebook user or not logged in to Facebook. This information is sent from your browser to a Facebook server in the United States together with your IP address and saved there. According to the information provided by Facebook, only an anonymous IP address of non-registered users in Germany is stored. If you are logged in to Facebook, Facebook can make a connection between your Facebook account and visiting our website. Facebook receives information about your visit to our website regardless of whether you interact with the social plugins or not.

If you interact with the social plugins, for example by clicking on the “Like” button or by submitting a comment, the corresponding information is sent directly from your browser to Facebook and stored there. The information is also published on Facebook and displayed to your Facebook friends. For the purpose and scope of data collection and further processing and use of the data by Facebook, as well as your rights and options for privacy protection, please refer to Facebook’s Privacy Policy, which is available at If you are a registered user of Facebook and do not want Facebook to collect information about you through our website and link it to your Facebook-membership data, you must log out of Facebook before visiting our website. It is also possible to block the social plugins with add-ons for your browser, such as Facebook Blocker,


This website uses the buttons of the Twitter service provided by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA. These plugins are recognizable by terms such as “Twitter” or “Tweet” or the Twitter logo. They allow you to share a post or a page of this website on Twitter. When a user accesses a web page that contains such a button, his browser establishes a direct connection to Twitter’s servers. The content of the Twitter button is sent directly to the user’s browser by Twitter. We have no influence on the amount of data that Twitter collects with the help of this plugin and can therefore only inform the user according to our knowledge: Afterwards, log data such as the IP address of the user, the previously accessed website, etc. are transmitted. For more information, please see the Twitter Privacy Policy at

Status of this Privacy Policy


We reserve the right to change this Privacy Policy at any time with future effect.

If you have any feedback or questions about this privacy statement, please contact