The cooperation with Opinary has been very successful for us. The high engagement of our readers shows us that the widgets satisfy a real need and provide added value.

Christina Elmer
Deputy Head of Development,
Der Spiegel

STERN pursues various goals with the use of Opinary: the tools increase the engagement on our pages, but also, they pay into our paid media strategy via conversion offerings as well as generate additional revenue through sponsored polls.

Julian Kösters
Managing Director,
Stern Digital

Our readers like Opinary. We achieve extremely good interaction rates with the tool because our audience clearly likes to vote on issues from the region.

Steffi Dobmeier
Deputy Editor-in-Chief and Head of Digital Content and Strategy,
Schwäbische Zeitung

OUR SOLUTION

We have changed how
people interact with content

Our tools enable users to express their opinion with just one tap. Your newsroom has no extra work but keeps full control over the debates on your site.

HOW IT WORKS

Engage, convert
& monetize

We help you to monetise engaged users by converting them into subscriptions and signups and through our premium network of advertisers.

ENGAGE

Our embeddable tools
drive record participation
rates in articles and
newsletters.

CONVERT

Engaged users are loyal users.
We convert participation into
new subscriptions or signups,
registrations and more.

MONETIZE

Our network of premium brand
partners enables you to
monetize your engagement in
ways users actually like.

THE NUMBERS

90% of Germany’s biggest
publishers use Opinary

Our journalistic-driven mission and the impact of simple engagement has made us the biggest provider for on-site engagement in Germany.

THE RESULTS

Learn how Der Spiegel
used Opinary to acquire
new subscribers

Download

Send Success Story to:

I agree that Opinary GmbH can send me insights, case studies and webinar invitations.

THE RESULTS

Learn how Der Spiegel used
Opinary to acquire new subscribers

Download

Send Success Story to:

I agree that Opinary GmbH can send me insights, case studies and webinar invitations.

TALK TO US

It’s time to start asking
the right questions

Curious? Get in touch if you want to find out about working
with us or let us know how we can help you!

On the OMR Media Podcast we discuss current trends in digital journalism
and the media industry.

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