WHY OPINARY?
Give your readers
a voice
Powerful journalism shapes people’s opinions. We’re a team of journalists and business-minds who want to make digital journalism more participatory and financially stable.
WHY OPINARY?
Give your readers
a voice
Powerful journalism shapes people’s opinions. We’re a team of journalists and business-minds who want to make digital journalism more participatory and financially stable.
The cooperation with Opinary has been very successful for us. The high engagement of our readers shows us that the widgets satisfy a real need and provide added value.
Deputy Head of Development,
Der Spiegel
STERN pursues various goals with the use of Opinary: the tools increase the engagement on our pages, but also, they pay into our paid media strategy via conversion offerings as well as generate additional revenue through sponsored polls.
Managing Director,
Stern Digital
Our readers like Opinary. We achieve extremely good interaction rates with the tool because our audience clearly likes to vote on issues from the region.
Deputy Editor-in-Chief and Head of Digital Content and Strategy,
Schwäbische Zeitung
OUR SOLUTION
We have changed how
people interact with content
Our tools enable users to express their opinion with just one tap. Your newsroom has no extra work but keeps full control over the debates on your site.
HOW IT WORKS
Engage, convert
& monetize
We help you to monetise engaged users by converting them into subscriptions and signups and through our premium network of advertisers.
ENGAGE
Our embeddable tools
drive record participation
rates in articles and
newsletters.
CONVERT
Engaged users are loyal users.
We convert participation into
new subscriptions or signups,
registrations and more.
MONETIZE
Our network of premium brand
partners enables you to
monetize your engagement in
ways users actually like.
THE NUMBERS
90% of Germany’s biggest
publishers use Opinary
Our journalistic-driven mission and the impact of simple engagement has made us the biggest provider for on-site engagement in Germany.
THE RESULTS
Learn how Der Spiegel
used Opinary to acquire
new subscribers
Send Success Story to:
THE RESULTS
Learn how Der Spiegel used
Opinary to acquire new subscribers
Send Success Story to:
TALK TO US
It’s time to start asking
the right questions
Curious? Get in touch if you want to find out about working
with us or let us know how we can help you!
On the OMR Media Podcast we discuss current trends in digital journalism
and the media industry.
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