How freenet.de uses polls to activate readers and boost users’ time on site

Freenet’s goal is to turn fly-by readers into loyal audiences by increasing interaction with their community. At the same time, they want to optimise newsroom KPIs such as dwell time, bounce rate, and page visits.

In a trial period of four months, Opinary polls were distributed hyper-contextually across various articles and sections on freenet.de. Post-trial, Freenet analysed the performance of articles including Opinary polls compared to articles with no polls included. 

During the trial period, Freenet continuously increased the number of votes and impressions as well as the length of time spent on the site. The bounce rate, on the other hand, was reduced.

Read all the insights here