How Huffpost increases their article success metrics with Opinary polls

HuffPost UK embeds Opinary polls on a daily basis across their site – covering topics from politics to entertainment and business.

On the one hand, this enables them to see what their users think about important debates and where theystand. On the other hand, following the polls, Opinary allows HuffPost to play out their own conversion banners in order to target their readers with specific call to actions, like calls to subscribe to their newsletters and podcasts or to download their app.

That way Opinary helps drive reader loyalty.