First-party data with Opinary
Transform Engaged Readers into User-Declared Data
Start a conversation, get to know your readers and segment your target audiences. Collect first-party data, deliberately provided by your audience via our polls.
First-party data with Opinary
Transform Engaged Readers into User-Declared Data
Start a conversation, get to know your readers and segment your target audiences. Collect first-party data, deliberately provided by your audience via our polls.
“Opinary is Absolute Dynamite! Being able to demonstrate intent, engagement, target, and retarget our users has provided us with a strong competitive advantage in the advertising market. Ultimately, our partnership has enabled us to win more pitches.”
Group Head of Digital Strategy
Daily Mail Group
The cooperation with Opinary has been very successful for us. The high engagement of our readers shows us that the widgets satisfy a real need and provide added value.
Deputy Head of Development,
Der Spiegel
STERN pursues various goals with the use of Opinary: the tools increase the engagement on our pages, but also, they pay into our paid media strategy via conversion offerings as well as generate additional revenue through sponsored polls.
Managing Director,
Stern Digital
OUR SOLUTION
We have changed how people share their data
Our tools enable users to express their opinion and share their data. Deliberately and with only a few taps.
Your newsroom has no extra work but keeps full control over the debates and follow-up questions on your site.
HOW IT WORKS
Engage and gain First-Party Data
After engaging with our polls, we ask users to deliberately answer socio-demographic or intent questions. You can follow up on the results in our Opinary Dashboard or seamlessly transfer your gained First-Party Data into your Data Management Platform in real-time.
ENGAGE
Our embeddable tools
drive record participation
rates in articles and
newsletters.
CONVERT
Engaged users are loyal users.
We convert participation into
new subscriptions or signups,
registrations and more.
GAIN FIRST-PARTY DATA
Turn your content into
a conversation and
unlock untapped
First-Party Data.
ENGAGE
Our embeddable tools
drive record participation
rates in articles and
newsletters.
CONVERT
Engaged users are loyal users.
We convert participation into
new subscriptions or signups,
registrations and more.
GAIN FIRST-PARTY DATA
Turn your content into
a conversation and
unlock untapped
First-Party Data.
THE NUMBERS
90% of Germany’s biggest
publishers use Opinary
Our journalistic-driven mission and the impact of simple engagement has made us the biggest provider for on-site engagement in Germany.
THE NUMBERS
90% of Germany’s biggest
publishers use Opinary
Our journalistic-driven mission and the impact of simple engagement has made us the biggest provider for on-site engagement in Germany.
THE NUMBERS
90% of Germany’s biggest
publishers use Opinary
Our journalistic-driven mission and the impact of simple engagement has made us the biggest provider for on-site engagement in Germany.
THE RESULTS
Learn how DMG used
1st- Party Data from Polls
to boost CPMs by 40%
THE RESULTS
Learn how DMG used 1st Party Data from Polls
to boost CPMs by 40%