WHY OPINARY?
Give your readers
a voice
Powerful journalism shapes people’s opinions. We’re a team of journalists and business-minds who want to make digital journalism more participatory and financially stable.
WHY OPINARY?
Give your readers
a voice
Powerful journalism shapes people’s opinions. We’re a team of journalists and business-minds who want to make digital journalism more participatory and financially stable.
“Opinary is Absolute Dynamite! Being able to demonstrate intent, engagement, target, and retarget our users has provided us with a strong competitive advantage in the advertising market. Ultimately, our partnership has enabled us to win more pitches.”
Group Head of Digital Strategy
Daily Mail Group
The cooperation with Opinary has been very successful for us. The high engagement of our readers shows us that the widgets satisfy a real need and provide added value.
Deputy Head of Development,
Der Spiegel
STERN pursues various goals with the use of Opinary: the tools increase the engagement on our pages, but also, they pay into our paid media strategy via conversion offerings as well as generate additional revenue through sponsored polls.
Managing Director,
Stern Digital
Our readers like Opinary. We achieve extremely good interaction rates with the tool because our audience clearly likes to vote on issues from the region.
Deputy Editor-in-Chief and Head of Digital Content and Strategy,
Schwäbische Zeitung
OUR SOLUTION
We have changed how
people interact with content
Our tools enable users to express their opinion with just one tap. Your newsroom has no extra work but keeps full control over the debates on your site.
HOW IT WORKS
Engage, Convert
& gain First-Party Data
We help you to monetise engaged users by converting them into subscriptions and signups and through our premium network of advertisers.
ENGAGE
Our embeddable tools
drive record participation
rates in articles and
newsletters.
CONVERT
Engaged users are loyal users.
We convert participation into
new subscriptions or signups,
registrations and more.
GAIN FIRST-PARTY DATA
Turn your content into
a conversation and
unlock untapped
First-Party Data.
THE NUMBERS
90% of Germany’s biggest
publishers use Opinary
Our journalistic-driven mission and the impact of simple engagement has made us the biggest provider for on-site engagement in Germany.
THE RESULTS
Learn how Daily Mail Group
used Opinary to boost
CPMs by 40%
