How Der Tagesspiegel uses polls to convert users into paid subscriptions

Just as for many other publishers, charging users for content and membership is a challenge for German online newspaper  Der Tagesspiegel. Their goal: to convert users into trial subscriptions for their digital paid offering called “Tagesspiegel Plus”. 

Opinary’s polling tools activate readers in articles with questions and convert engaged readers into user-declared First-Party Data, subscriptions, signups and revenues. Tagesspiegel places polls hyper-contextually in relevant articles with Opinary’s automated distribution system.

The result: The number of trial subscriptions generated as well as the interaction rate increased significantly.

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