How The Economist deepens its relationship with subscribers through reader polling

Research by The Economist shows that subscribers who feel a personal connection with a publication are significantly more likely to renew their subscription.

The Economist Insider newsletter was designed to strengthen this bond and boost loyalty. It gives readers unprecedented access to publications’s leading journalists and innovative ways to participate in news stories, such as contributing to the Insider discussion show by voting in polls.

In this case study, The Economist provides exclusive insights into their engagement strategy and the results they have achieved by including polls.

How The Economist deepens its relationship with subscribers through reader polling

Research by The Economist shows that subscribers who feel a personal connection with a publication are significantly more likely to renew their subscription.

The Economist Insider newsletter was designed to strengthen this bond and boost loyalty. It gives readers unprecedented access to publications’s leading journalists and innovative ways to participate in news stories, such as contributing to the Insider discussion show by voting in Opinary polls.

In this case study, The Economist provides exclusive insights into their engagement strategy and the results they have achieved by including polls.