Yahoo shows what a reader forum should look like today

Yahoo UK’s “Poll of the Week” turns simple Opinary polls into one of its most engaging editorial formats:  Readers vote on timely topics – from politics to lifestyle – and then see analyses on how their views compare in follow-up articles.

With consistent engagement rates over 60% and post-vote click-through rates of 2%+, the format keeps audiences coming back.

We spoke with Sr. Editor Alexander Kay to break down what makes “Poll of the Week” work, and what other publishers can learn from it.