Pia Frey | Opinary

How Daily Mail Group Ireland Achieved 60% Ad CTR Boost with Opinary Polls | Interview

by Pia Frey | Aug 16, 2024 | News

DMG Ireland used Opinary’s in-article polls to convert reader responses into First-Party Data, enabling precise audience targeting. Doug Farrell, DMG’s Head of Digital Media, explains how integrating polls transformed their ad strategy by leveraging scalable...

Radical change in a time of flux

by Pia Frey | Mar 20, 2020 | News

From entrepreneurs who buy a stumbling newspaper to leaders disrupting company culture, the hope that fuels transformation can be wildly empowering. One example where the change process has been interesting is seen through the journey of the Big Bend Sentinel, a local...