by Vera Solevska | Apr 10, 2025 | News
In our webinar with Norkon, Desmond Farrelly, Head of Audiences & Insights at DMG, explains how his team uses data, smart content, and tools like polls to boost engagement and turn casual users into loyal readers. He also gives an insight into: How to shape...
by Vera Solevska | Nov 18, 2024 | INTERVIEW
How Daily Mail Group Ireland Achieved 60% Ad CTR Boost with Opinary Polls Doug Farrell, DMG Ireland’s Group Head of Digital Media, explains how polls transformed their advertising strategy by accessing First-Party Data at scale. He shows how polls turn content...
by Vera Solevska | Oct 28, 2024 | News
In this webinar, you can hear how Daily Mail Group Ireland reimagined ad targeting using first-party-signals from in-article polls. Learn how the publisher leveraged user-declared intent data from Opinary and Permutive’s Audience Activation Platform to build and...
by Vera Solevska | Dec 22, 2023 | Featured, News
Opinary Year in Review 2023 The Holiday season is upon us, and we are excited to share with you our End of the Year Review – what were the most voted on topics in the past 12 months? What were the most heated debates? We definitely don’t know all the answers,...
by Vera Solevska | Dec 22, 2023 | Featured, News
Opinary Year in Review 2023 The Holiday season is upon us, and we are excited to share with you our End of the Year Review – what were the most voted on topics in the past 12 months? What were the most heated debates? We definitely don’t know all the answers,...
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