by Vera Solevska | Apr 10, 2025 | News
In our webinar with Norkon, Desmond Farrelly, Head of Audiences & Insights at DMG, explains how his team uses data, smart content, and tools like polls to boost engagement and turn casual users into loyal readers. He also gives an insight into: How to shape...
by Gordon Smith | Mar 7, 2025 | News
The Financial Times has been running newsletter polls for over 5 years at great success and strong audience engagement, consistently demonstrating their value in retaining subscribers. Now, they’ve expanded their approach, rolling out polls across articles on their...
by Kathrin Ess | Feb 19, 2025 | News, News
mCanvas, a leading provider of interactive digital advertising and part of the US-Indian company Affinity Global, is entering the German market. As part of the expansion, mCanvas is combining its offering with the survey technology of Opinary, which was acquired by...
by Lucas Shiller | Dec 19, 2024 | News
What a year, huh? Let’s dive into the most exciting polls of the year – from the biggest political debates to the issues that have kept us talking. Spoiler alert: Not everyone saw eye to eye. We hope you enjoy this little trip down memory lane – and as always,...
by Vera Solevska | Oct 28, 2024 | News
In this webinar, you can hear how Daily Mail Group Ireland reimagined ad targeting using first-party-signals from in-article polls. Learn how the publisher leveraged user-declared intent data from Opinary and Permutive’s Audience Activation Platform to build and...
by Pia Frey | Aug 16, 2024 | News
DMG Ireland used Opinary’s in-article polls to convert reader responses into First-Party Data, enabling precise audience targeting. Doug Farrell, DMG’s Head of Digital Media, explains how integrating polls transformed their ad strategy by leveraging scalable...
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