In our webinar with Norkon, Desmond Farrelly, Head of Audiences & Insights at DMG, explains how his team uses data, smart content, and tools like polls to boost engagement and turn casual users into loyal readers.
He also gives an insight into:
- How to shape content by platform: what works on-site vs. social, and how DMG adapts each;
- How they use audience data—from simple metrics to polls—to guide content decisions;
- What engagement tools have moved the needle (and which ones flopped—and why they kept testing anyway).
Watch the webinar recording now and learn how a leading publisher is using data-driven experiments and interactive formats to increase reader engagement.
Register here to watch the full recording:
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