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First-Party Data for Publishers: Why It Matters and How Publishing Leaders Use It to Improve Performance 

First-Party Data for Publishers: Why It Matters and How Publishing Leaders Use It to Improve Performance 

by opinary redaktion | Feb 27, 2026 | News

First-party data has become a reliable way for publishers to prove performance and build more resilient revenue. This article breaks down why it matters now, and how leading publishers are turning consented, user-declared signals from polls into segments and results...
The Publisher’s Funnel of Love: On Earning your Audience’s Loyalty

The Publisher’s Funnel of Love: On Earning your Audience’s Loyalty

by opinary redaktion | Nov 7, 2025 | News, News

The shift from ad-driven clicks to subscription-based loyalty has transformed the publisher-reader dynamic—turning fleeting interactions into meaningful connections. But just like dating, building trust and commitment takes patience, communication, and respect....
Affinity Global verstärkt Führungsteam – Springer-Managerin Aneta Nowobilska als Europa-Chefin für das Verlagsgeschäft und Opinary Mitgründerin Pia Frey als CMO

Affinity Global verstärkt Führungsteam – Springer-Managerin Aneta Nowobilska als Europa-Chefin für das Verlagsgeschäft und Opinary Mitgründerin Pia Frey als CMO

by opinary redaktion | Jan 17, 2024 | News

Nach der erfolgreichen Integration des Berliner Start-ups Opinary in die Affinity Global Inc., einem führenden Ad-Tech Unternehmen mit Dependancen u.a. in Indien und den USA, setzt das Unternehmen einen klaren Fokus auf Wachstum und Innovation durch strategische...
Affinity Global verstärkt Führungsteam – Springer-Managerin Aneta Nowobilska als Europa-Chefin für das Verlagsgeschäft und Opinary Mitgründerin Pia Frey als CMO

Affinity Global strengthens management team – Axel Springer manager Aneta Nowobilska as European Publisher VP and Opinary Co-founder Pia Frey as CMO

by opinary redaktion | Jan 16, 2024 | Featured

After the successful integration of the Berlin-based media-tech start-up Opinary into Affinity Global Inc., a leading ad tech company headquartered in the US, the company is implementing a clear focus on growth and innovation through strategic new appointments in the...
Affinity Acquires Opinary: Expanding Global Presence in Europe

Affinity Acquires Opinary: Expanding Global Presence in Europe

by opinary redaktion | Jul 23, 2023 | Featured, News

Affinity Global Inc, a globally-diversified ad tech firm that provides privacy-friendly advertising solutions and SaaS platforms, has announced its acquisition of Opinary, a Berlin-based consumer engagement focused media tech company. This strategic move solidifies...
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