by Vera Solevska | Jul 8, 2026 | News
The 2026 Reuters Institute Digital News Report reads, in places, like an obituary for the old publishing playbook. Trust in news has fallen to its lowest level on record. Interest in news is down 13 percentage points since 2021. And for the first time, social...
by Vera Solevska | Apr 8, 2026 | Featured
Platform traffic is shrinking. News fatigue is climbing. And the acquisition playbook that carried publishers through the last decade is running out of road. The question isn’t how to get more readers through the door. It’s how to make the ones already...
by Vera Solevska | Apr 10, 2025 | News
In our webinar with Norkon, Desmond Farrelly, Head of Audiences & Insights at DMG, explains how his team uses data, smart content, and tools like polls to boost engagement and turn casual users into loyal readers. He also gives an insight into: How to shape...
by Vera Solevska | Nov 18, 2024 | INTERVIEW
How Daily Mail Group Ireland Achieved 60% Ad CTR Boost with Opinary Polls Doug Farrell, DMG Ireland’s Group Head of Digital Media, explains how polls transformed their advertising strategy by accessing First-Party Data at scale. He shows how polls turn content...
by Vera Solevska | Oct 28, 2024 | News
In this webinar, you can hear how Daily Mail Group Ireland reimagined ad targeting using first-party-signals from in-article polls. Learn how the publisher leveraged user-declared intent data from Opinary and Permutive’s Audience Activation Platform to build and...
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