How Daily Mail Group Ireland Achieved 60% Ad CTR Boost with Opinary Polls

DMG Ireland used Opinary’s in-article polls to convert reader responses into First-Party Data, enabling precise audience targeting.

Doug Farrell, DMG’s Head of Digital Media, explains how integrating polls transformed their ad strategy by leveraging scalable First-Party Data,

Learn how polls turn content into conversations that uncover buyer intent.

The outcome? A 60% boost in CTRs, 80% higher Brand Engagement, and a 40% jump in CPMs — winning more pitches.