The Financial Times has been running newsletter polls for over 5 years at great success and strong audience engagement, consistently demonstrating their value in retaining subscribers.
Now, they’ve expanded their approach, rolling out polls across articles on their website and app, and launching a weekly audience poll analysed and published by the editorial team.
This has strengthened retention and aims to build new reader habits by giving engaged audiences more ways to share their views while also reaching younger readers.
In an exclusive article, Gordon Smith, Newsletter Editor at the Financial Times, explains how the FT drove tailored engagement and retention through new poll formats.
Get the Full Insights:
Engage large audiences
Increase subscriber retention
Reach younger audiences via poll integration
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