by Pia Frey | Aug 16, 2024 | Featured, Featured
DMG Ireland used Opinary’s in-article polls to convert reader responses into First-Party Data, enabling precise audience targeting. Doug Farrell, DMG’s Head of Digital Media, explains how integrating polls transformed their ad strategy by leveraging scalable...
by Kathrin Ess | Jan 16, 2024 | Featured
After the successful integration of the Berlin-based media-tech start-up Opinary into Affinity Global Inc., a leading ad tech company headquartered in the US, the company is implementing a clear focus on growth and innovation through strategic new appointments in the...
by Vera Solevska | Dec 22, 2023 | Featured, News
Opinary Year in Review 2023 The Holiday season is upon us, and we are excited to share with you our End of the Year Review – what were the most voted on topics in the past 12 months? What were the most heated debates? We definitely don’t know all the answers,...
by opinary redaktion | Jul 23, 2023 | Featured, News
Affinity Global Inc, a globally-diversified ad tech firm that provides privacy-friendly advertising solutions and SaaS platforms, has announced its acquisition of Opinary, a Berlin-based consumer engagement focused media tech company. This strategic move solidifies...
by Julia Hoffmann | Mar 3, 2022 | Featured
After many weeks and months of working in the home office, even the most introverted among us can start to feel a little isolated. You miss the contact with your colleagues and the daily grind gets to you. The last few months have been grey, cold and hard – why...
by opinary redaktion | Jun 17, 2021 | Featured
“The bottom line: News consumers have become desensitized to the level of drama they had come to expect from politics over the past four years.” — Axios At Opinary, we’re asking how can publishers keep audiences engaged at this moment of comparative political peace?...
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